The Daley Adizone Project
The project aims to showcase the adiZone facilities and all they have to offer to the local community especially the identified target groups. We aim to increase participation and activity levels in the less formal environment of the Adizones. The fact that it is free to use and always open makes it a fantastic resource which can be used by all. First Step Sports Ltd will show participants all aspects of the facility and how it can be used. Participants will be provided with activity cards and template fitness programs enabling them to continue using the AdiZone following the program.
The program will consist of a High Profile Launch day with First Step Sports Coaching team and Ambassador Olympic Legend Daley Thompson in attendance. The launch day will be followed by a 6 week program of activities aimed at the target groups. 14 sessions per week will be delivered by First Step Sports coaches. For the duration of the project the selected First Step Sports coaches will become ‘Team Adidas’ not only delivering the sessions but raising the profile and championing the adiZones & the Daley adiZone program.



